Technical Terms

Unless otherwise defined or throughout this Prospectus:
ACE Market Act
ADAs Airtime Credit Android
Application Form
Astro ATM(s) ATS
ATS Request
ATS Solutions ATS Transfer
Board or Director(s) BOO or Reporting
Accountants BOT Bursa Depository Bursa Securities CAGR CCM CDS CDS Account
the context otherwise requires, the following definitions shall apply
ACE Market of Bursa Securities
Companies Act, 1965, as amended from time to time and any re­enactment thereof Authorised Depository Agents The actual time, to talk or spend on an active mobile phone connection A mobile operating system based on the Linux kernel and currently
developed by Google Inc. Android is designed primarily for touchscreen mobile devices such as smartphones and tablet computers
Application for our IPO Shares by way of Application Form, Electronic
Share Application or Internet Share Application The printed application form for the application of our IPO Shares accompanying this Prospectus
MEASAT Broadcast Network Systems Sdn Bhd (Company No.240064-A)
Automated Teller Machine(s)
Airtime Sharing, a service provided by IDOTTV that enables

subscribers to share Airtime Credit with other subscribers
A service provided by IDOTTV, which enables subscribers to request Airtime Credit from other subscribers The ATS Request and ATS Transfer services, collectively A service provided by IDOTTV, which enables subscribers to transfer
Airtime Credit to other subscribers Board of Directors of Sedania Innovator
BOO (AF 0206)
Bangladeshi Taka, the lawful currency of Bangladesh Bursa Malaysia Depository Sdn Bhd (Company No. 165570-W) Bursa Malaysia Securities Berhad (Company No. 635998-W) Compounded annual growth rate Companies Commission of Malaysia Central Depository System An account established by Bursa Depository for a depositor for the
recording of deposits or withdrawals of securities and for dealings in such securities by the depositor
Central Depositories Act Celcom CEO CFO Closing Date
CTO EBITDA EPS Electronic Prospectus
ESA or Electronic Share Application Financial Years Under Review FYE GreenBilling©
IMR Report
Internet Participating Financial Institution
Internet Share Application or ISA
IPO Securities Industry (Central Depositories) Act, 1991, as amended from time to time and any re-enactment thereof Celcom fu<iata Berhad (Company No. 167469-A) Chief Executive Officer
Chief Financial Officer Means the date adopted in this Prospectus as the last date for receipt of application for the sUbscription to our IPO Shares or such other later date or dates as our Board and Kenanga IB may agree upon
Capital Markets and Services Act, 2007, as amended from time to time and any re-enactment thereof Chief Technology Officer Earnings before interest, taxation, depreciation and amortisation
Earnings per share Copy of this Prospectus that is issued, circulated or disseminated via the Internet, and/or an electronic storage medium, including but not limited to CD-ROMs or floppy disks
Application for our Public Issue Shares through a Participating Financial Institution’s ATM FYE 2011, FYE 2012, FYE 2013 and FYE 2014
Financial year ended/ending 31 December, as the case may be
GreenBilling©, a mobile application developed by IDOTTV that allows users to manage bills from both mobile and internet browser Information and communications technology IDOTTV Sdn Bhd (Company No. 640955-T) Mobile operating system developed by Apple Inc. The Independent Market Research Report prepared by Protege
Associates The participating financial institution for Internet Share Application
Application for our Public Issue Shares through an Internet Participating Financial Institution
Initial public offering comprising the Public Issue in conjunction with our Listing
IPO Price IPO Share(s)
ISO Issuing House or Tricor
Kenanga IB or Principal Adviser or Sponsor or Underwriter or Placement Agent
Listing Requirements
MAM PE Asia Fund I Market Day Maybank Asset
Management Group Maxis MBSB MCMC MDeC MMS MNO Mobtivate MSC MylPO
NA NBV NTA RMO.38 per IPO Share
New Sedania Innovator Shares to be issued pursuant to the Public
International Organisation for Standardisation
Tricor Investor & Issuing House Services Sdn Bhd (formerly known as

Equiniti Services Sdn Bhd) (Company No. 11324-H)
Information technology
Kenanga Investment Bank Berhad (Company No. 15678-H)

Admission to the Official List of Bursa Securities and the listing of and quotation for Sedania Innovator’s entire enlarged issued and paid-up share capital of RM20,000,000 comprising 200,000,000 Shares on the ACE Market of Bursa Securities
ACE Market Listing Requirements of Bursa Securities, as amended from time to time
11 May 2015, being the latest practicable date prior to the issuance of this Prospectus
MAM PE Asia Fund I (Labuan) LLP (Partnership No. LP/00109/2014)
A day on which Bursa Securities is open for trading of securities
Maybank Asset Management Group Bhd (Company No. 106441-K)
Maxis Berhad (Company No. 867573-A) Malaysia Building Society Berhad (Company No. 9417-K) Malaysian Communications and Multimedia Commission Multimedia Development Corporation Sdn Bhd (Company No. 389346-D) Multimedia Messaging Services Mobile network operators Mobtivate Sdn Bhd (Company No. 836149-T) Multimedia Super Corridor Intellectual Property Corporation of Malaysia or Perbadanan Harta
Intelek Malaysia Net assets Net book value Net tangible assets
Participating Financial Institution(s) PAT PBT PE Multiple Promoter(s) Prospectus Protege Associates PTS Public
Public Issue
QC R&D Rayyan Global RM and sen Robi Axiata Rules of the Depository
Sedania Innovator or
the Company Sedania Innovator Group or the Group Share(s) or Sedania Innovator Share(s)
Participating financial institution(s) for the ESA as listed in Section 16
of this Prospectus
Profit after taxation
Profit before taxation
Price-earnings multiple
SCSB and Datuk Noor Azrin bin Mohd Noor
This prospectus dated 9 June 2015 in relation to our IPO
Protege Associates Sdn Bhd (Company No. 675767-H)

PT Sedania (Company No.
All persons or members of the public but excluding Directors of our

Group, our substantial shareholders and persons connected or associated with them (as defined in the Listing Requirements) Public Issue of 51,467,000 new Sedania Innovator Shares, at the IPO
Price payable in full upon application, subject to the terms and conditions of this Prospectus Quality control Research and development Rayyan Global Sdn Bhd (Company No. 928523-H) Ringgit Malaysia and sen respectively, the lawful currency of Malaysia Robi Axiata Limited (Company No. C29552/(840)/95)
Rules of Bursa Depository and any appendices thereto, as amended from time to time Sedania As Salam Capital Sdn Bhd (Company No. 707168-K) Securities Commission Malaysia Sedania Corporation Sdn Bhd (Company No. 600272-A)
Sedania Innovator Berhad (Company No. 1074350-A)
Sedania Innovator and its subsidiary company, collectively
Ordinary shares of RMO.1 0 each in Sedania Innovator

Underwriting Agreement


Y. Bhg.
Special telephone numbers (five (5) digits in Malaysia), that can be used to address SMS and MMS messages from certain MNOs’ mobile phone or fixed phones. Short codes are designed to be easier to read and remember than normal telephone numbers and are widely used for value-added services such as television program voting, ordering ringtones, charity donations and mobile services
Sedania (International) Bangladesh Ltd (Company No. C74124 (2166)/08))
Short Messaging Service
Bumiputera Agenda Steering Unit or Unit Peneraju Agenda Bumiputera.
High Performing Bumiputera Companies or Syarikat Bumiputera Berprestasi Tinggi
User interaction is the space where interactions between humans and machines occur. The goal of this interaction is effective operations and control of the machine on the user’s end, and feedback from the machine, which aids the operator in making operational decisions
Underwriting agreement dated 29 April 2015 entered into between our Company and Kenanga IB for the underwriting of 10,000,000 IPO Shares
United States of America
United States Dollar, the lawful currency of the USA
Unstructured Supplementary Service Data, a protocol used by mobile phones to communicate with the MNO’s computers
User experience, involves a person’s behaviours, attitudes, and emotions about using a particular product, system or service. UX includes the practical, experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership
World Information Technology and Services Alliance, a consortium of associations from the ICT industry from various countries
Yang Berbahagia


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